Propuesta de mejora en la gestión operativa y marketing de la constructora SESCO S de R.L. ubicada en Siguatepeque, Comayagua.
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Fecha
2025-05-26
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Universidad Tecnológica Centroamericana UNITEC
Resumen
La empresa SESCO (Servicios Especializados para la Construcción) ha experimentado un crecimiento exponencial desde su fundación en 2015. Sin embargo, a medida que la empresa ha crecido, se han presentado desafíos financieros y operativos debido a la falta de documentación de procesos y perfiles de puestos. Para abordar esta situación, se propuso documentar los procesos clave de forma detallada, lo que permitirá optimizar la eficiencia y la comunicación interna de la empresa. Además, la creación de perfiles de puesto definirá las responsabilidades y competencias de los empleados, facilitando la contratación de personal. Adicionalmente, se presentó una propuesta de marketing integral con la que se busca aumentar la visibilidad, mantener una interacción constante con la audiencia y generar confianza entre los clientes. Estas acciones permitirán a la empresa mejorar su eficiencia operativa y destacarse en un mercado altamente competitivo, asegurando su crecimiento y éxito continuo.
The company SESCO (Specialized Services for Construction) has experienced exponential growth since their foundation in 2015. Perhaps, as the company has grown up, they have faced operative and financial challenges because the lack of documentation of processes and job profiles. For the solution of this problems, we proposed to keep record of the main processes in a very detailed form, this will optimize the efficiency and internal communication inside the company. Besides, the creation of job profiles will define the different responsabilities and the employee competencies, facilitating the recruitment of personnel. Additionally, we presented an integral marketing proposal, with this we are searching to increase the company’s visibility, to keep a constant interaction and gain an atmosphere of confidence among clients. These actions will allow the company to improve their operative efficiency and stand out inside a very competitive market, making sure of their continuous growth and success.
The company SESCO (Specialized Services for Construction) has experienced exponential growth since their foundation in 2015. Perhaps, as the company has grown up, they have faced operative and financial challenges because the lack of documentation of processes and job profiles. For the solution of this problems, we proposed to keep record of the main processes in a very detailed form, this will optimize the efficiency and internal communication inside the company. Besides, the creation of job profiles will define the different responsabilities and the employee competencies, facilitating the recruitment of personnel. Additionally, we presented an integral marketing proposal, with this we are searching to increase the company’s visibility, to keep a constant interaction and gain an atmosphere of confidence among clients. These actions will allow the company to improve their operative efficiency and stand out inside a very competitive market, making sure of their continuous growth and success.
Palabras clave
Control interno, Documentar procesos, Gestión operativa