Análisis de estrategias para la adopción de un liderazgo innovador en empresa grupo P.B. en Tegucigalpa, 2025
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Date
2026-05-30
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad TecnológicaCentroamericana UNITEC
Abstract
El liderazgo en las empresas familiar Grupo P.B. juega un papel crucial en su crecimiento
y sostenibilidad, especialmente en sectores tradicionales como la panificación. En un entorno
empresarial cada vez más dinámico, la adopción de estrategias innovadoras se convierte en un
factor clave para garantizar la competitividad y adaptación al mercado. El objetivo de esta
investigación es analizar las estrategias para la adopción de un liderazgo innovador en la empresa
familiar en Tegucigalpa. A través de encuestas y entrevistas a los propietarios, se identificaron y
evaluaron las estrategias aplicadas en estas empresas. Los resultados revelan un alto interés por
parte de los propietarios en transformar la gestión tradicional hacia modelos más flexibles y
creativos, lo que favorece la sostenibilidad y el crecimiento organizacional en un entorno
empresarial cambiante. Asimismo, se identificaron los desafíos que enfrentan las empresas
familiar Grupo P.B. al integrar liderazgo innovador y se propusieron soluciones para mejorar su
competitividad y adaptación al mercado. La investigación valida la hipótesis de que la adopción
de estrategias de liderazgo innovador mejora el desempeño organizacional y la sostenibilidad. En
conclusión, el liderazgo innovador es esencial para la transformación de las empresas familiar
Grupo P.B., permitiéndoles afrontar los retos actuales y futuros del mercado. Los hallazgos ofrecen
un marco útil para las empresas del sector, especialmente en panificación, en busca de mayor
competitividad y adaptación.
Leadership in family businesses plays a crucial role in their growth and sustainability, especially in traditional sectors such as baking. In an increasingly dynamic business environment, adopting innovative strategies becomes a key factor in ensuring competitiveness and market adaptation. The objective of this research is to analyze strategies for adopting innovative leadership in family businesses in Tegucigalpa. Through surveys and interviews with business owners, the strategies applied in these companies were identified and evaluated. The results reveal a strong interest among business owners in transforming traditional management into more flexible and creative models, which enhances organizational sustainability and growth in a changing business environment. Furthermore, the challenges that family businesses face in integrating innovative leadership were identified, and solutions were proposed to improve their competitiveness and market adaptation. The research validates the hypothesis that adopting innovative leadership strategies improves organizational performance and sustainability. In conclusion, innovative leadership is essential for the transformation of family businesses, allowing them to face current and future market challenges. The findings provide a useful framework for companies in the sector, particularly in baking, seeking greater competitiveness and adaptation.
Leadership in family businesses plays a crucial role in their growth and sustainability, especially in traditional sectors such as baking. In an increasingly dynamic business environment, adopting innovative strategies becomes a key factor in ensuring competitiveness and market adaptation. The objective of this research is to analyze strategies for adopting innovative leadership in family businesses in Tegucigalpa. Through surveys and interviews with business owners, the strategies applied in these companies were identified and evaluated. The results reveal a strong interest among business owners in transforming traditional management into more flexible and creative models, which enhances organizational sustainability and growth in a changing business environment. Furthermore, the challenges that family businesses face in integrating innovative leadership were identified, and solutions were proposed to improve their competitiveness and market adaptation. The research validates the hypothesis that adopting innovative leadership strategies improves organizational performance and sustainability. In conclusion, innovative leadership is essential for the transformation of family businesses, allowing them to face current and future market challenges. The findings provide a useful framework for companies in the sector, particularly in baking, seeking greater competitiveness and adaptation.
Keywords
Liderazgo innovador, Innovador, Empresa familiar, Estrategias de liderazgo