Análisis de prefactibilidad para comercializar productos derivados del recuse de piña en AGROPOR-DOLE
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Date
2024-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
Este estudio se centra en la investigación del aprovechamiento del recuse de la piña, que no
cumple con los estándares de exportación hacia Estados Unidos, como una fuente alternativa de
comercialización local y diversificación de ingresos para AGROPOR DOLE. La piña remanente,
destinada al mercado local en su estado original, representa una oportunidad subutilizada que
podría transformarse en productos derivados de alto valor agregado. El análisis se apoya en un
enfoque multidisciplinario que abarca aspectos económicos, técnicos y comerciales. Se explorarán
las posibilidades de transformación del recuse en productos derivados rentables para su
comercialización local, identificando los productos potenciales, evaluando su viabilidad
económica y técnica, y estableciendo estrategias de comercialización efectivas. Los resultados de
esta investigación serán fundamentales para AGROPOR DOLE, proporcionando una hoja de ruta
clara y fundamentada para aprovechar eficientemente el recuse de la piña y diversificar sus fuentes
de ingresos. Esto no solo mejorará la rentabilidad de la empresa, sino que también promoverá la
innovación y la sostenibilidad en la industria piñera de La Ceiba, Honduras.
This study focuses on investigating the utilization of pineapple residue, which does not meet the export standards to the United States, as an alternative source of local marketing and income diversification for AGROPOR DOLE. The remaining pineapple, destined for the local market in its original state, represents an underutilized opportunity that could be transformed into high-valueadded derivative products. The analysis relies on a multidisciplinary approach covering economic, technical, and commercial aspects. Possibilities for transforming the residue into profitable derivative products for local marketing will be explored, identifying potential products, assessing their economic and technical viability, and establishing effective marketing strategies. The findings of this research will be crucial for AGROPOR DOLE, providing a clear and grounded roadmap for efficiently utilizing pineapple residue and diversifying its income sources. This will not only improve the profitability of the company but also promote innovation and sustainability in the pineapple industry of La Ceiba, Honduras.
This study focuses on investigating the utilization of pineapple residue, which does not meet the export standards to the United States, as an alternative source of local marketing and income diversification for AGROPOR DOLE. The remaining pineapple, destined for the local market in its original state, represents an underutilized opportunity that could be transformed into high-valueadded derivative products. The analysis relies on a multidisciplinary approach covering economic, technical, and commercial aspects. Possibilities for transforming the residue into profitable derivative products for local marketing will be explored, identifying potential products, assessing their economic and technical viability, and establishing effective marketing strategies. The findings of this research will be crucial for AGROPOR DOLE, providing a clear and grounded roadmap for efficiently utilizing pineapple residue and diversifying its income sources. This will not only improve the profitability of the company but also promote innovation and sustainability in the pineapple industry of La Ceiba, Honduras.
Keywords
DOLE, Exportación, Piña, Recuse