Plan estratégico para fortalecer las competencias comerciales de las mujeres productoras de café del occidente de Honduras, 2024
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Date
2025-05-26
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
Los datos oficiales del porcentaje de mujeres en Honduras dedicadas a la caficultura se estima que es del 23.21%; con el propósito de contribuir al incremento de su participación, se realizó un estudio para conocer la situación actual y además se elaboró un plan estratégico para fortalecer las competencias comerciales de las mujeres productoras de café del Occidente de Honduras, se hizo un análisis de la situación interna y externa para identificar las principales limitantes que enfrentan las mujeres al desarrollar la actividad de comercialización y al mismo tiempo proponer estrategias de mejora. La metodología implementada tuvo un enfoque mixto, diseño no experimental y transversal. Las técnicas cualitativas y cuantitativas aplicados fueron: entrevistas, grupo focal, encuesta y caso de éxito. La investigación revela que solo el 43.5% de las mujeres caficultoras están inscritas en el IHCAFE, las limitantes encontradas son, legalización de la propiedad de la tierra, poco acceso al financiamiento y escaso conocimiento en el manejo del cultivo. La comercialización es realizada en un 53% a través de intermediarios, el 41% vende el café en pergamino húmedo y el 22% en pergamino seco. La entrevista a expertos reveló que existe mercado que demanda café producido por mujeres pagado a precios diferenciados. Se recomiendan estrategias como ser la asociatividad, promoción del café, legalización de la tierra y un programa de capacitación para fortalecer las competencias de las mujeres en toda la cadena de valor del café, incrementando así sus habilidades en producción, valor agregado y estrategias de negociación
Official data on the percentage of women in Honduras dedicated to coffee growing is estimated at 23.21%; with the purpose of contributing to the increase of their participation, a study was carried out to know the current situation and a strategic plan to strengthen the business skills of women coffee producers in the western region of Honduras, an analysis of the internal and external situation was made to identify the main limitations that women face when developing the marketing activity and at the same time propose strategies for improvement. The methodology used was a mixed approach, non-experimental and cross-sectional design. The qualitative and quantitative techniques applied were: interviews, focus group, survey and a case study. The research reveals that only 43.5% of women coffee growers are registered in the IHCAFE, and the limitations found are: legalization of land ownership, poor access to financing, and limited knowledge of crop management, 53% of the coffee is marketed through intermediaries, 41% sells wet parchment coffee and 22% sells dry parchment coffee. The interview with experts revealed that there is a market that demands coffee produced by women at differentiated prices. Strategies such as product differentiation, associativity, coffee promotion, quality control, land legalization and a training program to strengthen coffee production are recommended.
Official data on the percentage of women in Honduras dedicated to coffee growing is estimated at 23.21%; with the purpose of contributing to the increase of their participation, a study was carried out to know the current situation and a strategic plan to strengthen the business skills of women coffee producers in the western region of Honduras, an analysis of the internal and external situation was made to identify the main limitations that women face when developing the marketing activity and at the same time propose strategies for improvement. The methodology used was a mixed approach, non-experimental and cross-sectional design. The qualitative and quantitative techniques applied were: interviews, focus group, survey and a case study. The research reveals that only 43.5% of women coffee growers are registered in the IHCAFE, and the limitations found are: legalization of land ownership, poor access to financing, and limited knowledge of crop management, 53% of the coffee is marketed through intermediaries, 41% sells wet parchment coffee and 22% sells dry parchment coffee. The interview with experts revealed that there is a market that demands coffee produced by women at differentiated prices. Strategies such as product differentiation, associativity, coffee promotion, quality control, land legalization and a training program to strengthen coffee production are recommended.
Keywords
caficultura, comercialización, género, estrategias