Análisis del nivel de madurez tecnológica de las microempresas del sector moda del Distrito Central Honduras, período 2026
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2026-08-01
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Universidad Tecnológica Centroamericana UNITEC
Resumen
El presente trabajo analizó la realidad operativa y la adopción de herramientas informáticas en las microempresas informales del sector moda en el Distrito Central. La investigación respondió a la necesidad de optimizar los flujos de trabajo en los canales de venta digitales, tras evidenciarse deficiencias asociadas al uso de registros manuales en papel y la saturación de tareas diarias de los comerciantes. Se aplicó un enfoque metodológico de carácter mixto, integrando encuestas a 91 propietarios y entrevistas a profundidad con informantes clave, para identificar deficiencias críticas, barreras económicas y las capacidades técnicas de los dueños. Los resultados señalaron que el descontrol de inventarios y la verificación manual de transferencias bancarias son las actividades más demandantes, reflejando un escenario donde la alta presencia en redes sociales contrasta con una muy débil automatización interna. Se concluyó que la disposición a usar tecnología se potencia significativamente cuando se eliminan los costos fijos mensuales, por lo que se propuso el diseño de la plataforma tecnológica DashPOS bajo un esquema comercial gratuito. Este modelo permitirá automatizar los flujos de trabajo, agilizar la conciliación de pagos y disminuir el estrés de los usuarios mediante asistentes visuales interactivos de configuración autónoma.
The present study analyzed the operational reality and the adoption of digital tools in informal micro-enterprises within the fashion sector in the Central District. The research addressed the need to optimize workflows in digital sales channels, following evidence of deficiencies associated with the use of manual paper records and the saturation of daily tasks among merchants. A mixed-methods methodological approach was applied, integrating surveys administered to 91 owners and in-depth interviews with key informants, to identify critical deficiencies, economic barriers, and the owners' technical capabilities. The results indicated that the lack of inventory control and the manual verification of bank transfers are the most demanding activities, reflecting a scenario where a high social media presence contrasts with very weak internal automation. It was concluded that the willingness to use technology is significantly enhanced when monthly fixed costs are eliminated; therefore, the design of the DashPOS technological platform under a free commercial framework was proposed. This model will allow the automation of workflows, streamline payment reconciliation, and reduce user stress through interactive visual assistants for autonomous configuration.
The present study analyzed the operational reality and the adoption of digital tools in informal micro-enterprises within the fashion sector in the Central District. The research addressed the need to optimize workflows in digital sales channels, following evidence of deficiencies associated with the use of manual paper records and the saturation of daily tasks among merchants. A mixed-methods methodological approach was applied, integrating surveys administered to 91 owners and in-depth interviews with key informants, to identify critical deficiencies, economic barriers, and the owners' technical capabilities. The results indicated that the lack of inventory control and the manual verification of bank transfers are the most demanding activities, reflecting a scenario where a high social media presence contrasts with very weak internal automation. It was concluded that the willingness to use technology is significantly enhanced when monthly fixed costs are eliminated; therefore, the design of the DashPOS technological platform under a free commercial framework was proposed. This model will allow the automation of workflows, streamline payment reconciliation, and reduce user stress through interactive visual assistants for autonomous configuration.
Palabras clave
Herramientas informáticas, Flujos de trabajo, Automatización, Plataforma tecnológica, Redes sociales, Asistente visuales, Conciliación de pagos