La cadena de valor en las MIPYMES de Tegucigalpa
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Date
2025-06-06
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
En la actualidad se ha comprobado que las MiPymes que alcanzan éxito son las que implementan una cadena de valor, siendo un método para el alcance de sus objetivos. Con la creación de estrategias que aumenten el volumen de ventas mejorando sus procesos administrativos y de producción. El entorno económico se ha vuelto muy competitivo con empresas que ofrecen menor costo y mejor calidad, por lo que las MiPymes se han encontrado con obstáculos que en algunos momentos hasta han paralizado sus operaciones, pero al incorporar la cadena de valor en sus planes y estrategias ha permitido que permanezcan en el mercado local como nacional. Se analiza la formación de su personal como la reorganización de sus procesos ante la innovación tecnológica y como con el análisis de la implementación de la cadena de valor en sus estrategias brindara la capacidad a las MiPymes de no solo identificar inconvenientes que se presente sino también como hacer frente a ellos de una manera anticipada. Por ser las MiPymes unas de las principales fuentes de trabajo y economía para nuestro país, se realizó el presente estudio con el fin de conocer la situación actual y como sus procesos están fortaleciendo o que cambios son necesarios para el crecimiento y fortalecimiento de las MiPymes en Honduras con la implementación de la cadena de valor en sus estrategias y planes de producción, para responder a las exigencias de las demandas de productos o servicios con alta calidad y elevar la eficacia para alcanzar la satisfacción del cliente con ahorros en procesos que serán reflejados en las utilidades de las MiPymes.
Currently, it has been proven that the MSMEs that are successful are those that implement a value chain, being a method for achieving their objectives. With the creation of strategies that increase the volume of sales by improving their administrative and production processes. The economic environment has become very competitive with companies that offer lower cost and better quality, so Mipymes have encountered obstacles that at times have even paralyzed their operations, but by incorporating the value chain into their plans and strategies has allowed them to remain in the local and national market. The training of its personnel is analyzed as the reorganization of its processes in the face of technological innovation and how, with the analysis of the implementation of the value chain in its strategies, it will provide the capacity to the MiPymes not only to identify inconveniences that arise but also as deal with them in advance. As MiPymes are one of the main sources of work and economy for our country, this study was carried out in order to know the current situation and how their processes are strengthening or what changes are necessary for the growth and strengthening of Mipymes in Honduras with the implementation of the value chain in its strategies and production plans, to respond to the demands of high quality products or services and increase efficiency to achieve customer satisfaction with savings in processes that will be reflected in the profits of the MiPymes.
Currently, it has been proven that the MSMEs that are successful are those that implement a value chain, being a method for achieving their objectives. With the creation of strategies that increase the volume of sales by improving their administrative and production processes. The economic environment has become very competitive with companies that offer lower cost and better quality, so Mipymes have encountered obstacles that at times have even paralyzed their operations, but by incorporating the value chain into their plans and strategies has allowed them to remain in the local and national market. The training of its personnel is analyzed as the reorganization of its processes in the face of technological innovation and how, with the analysis of the implementation of the value chain in its strategies, it will provide the capacity to the MiPymes not only to identify inconveniences that arise but also as deal with them in advance. As MiPymes are one of the main sources of work and economy for our country, this study was carried out in order to know the current situation and how their processes are strengthening or what changes are necessary for the growth and strengthening of Mipymes in Honduras with the implementation of the value chain in its strategies and production plans, to respond to the demands of high quality products or services and increase efficiency to achieve customer satisfaction with savings in processes that will be reflected in the profits of the MiPymes.
Keywords
Valor, Ventas, Mercado, MIPYMES