Plan estratégico de marketing digital y captación de clientes para BOMOHSA zona norte, Honduras, 2024
No Thumbnail Available
Date
2025-05-05
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
El trabajo de graduación titulado "Plan Estratégico de Marketing Digital y Captación de Clientes para BOMOHSA Zona Norte Honduras 2024" tiene como objetivo desarrollar una estrategia de marketing digital para la captación de clientes de BOMOHSA en la Zona Norte de Honduras. La investigación analiza el entorno actual de la empresa, identificando oportunidades y amenazas, y propone tácticas específicas para atraer y retener clientes a través de canales digitales. Se realizó una investigación mixta con alcance descriptivo y diseño no experimental. Las técnicas aplicadas comprenden las cualitativas y cuantitativas para identificar las necesidades y preferencias del público objetivo de la empresa, permitiendo diseñar una propuesta de valor alineada con sus expectativas. La propuesta incluye la creación de contenido relevante, el uso de redes sociales, herramientas de marketing digital, y la implementación de un modelo de gestión de marketing integral para mejorar la competitividad.
The graduation project titled "Strategic Digital Marketing and Customer Acquisition Plan for BOMOHSA North Zone Honduras 2024" aims to develop a digital marketing strategy for customer acquisition for BOMOHSA in the North Zone of Honduras. The research analyzes the current business environment, identifying opportunities and threats, and proposes specific tactics to attract and retain customers through digital channels. A mixed-methods research approach with a descriptive scope and non-experimental design was conducted. The applied techniques include qualitative and quantitative methods to identify the needs and preferences of the company's target audience, allowing for the design of a value proposition aligned with their expectations. The proposal includes the creation of relevant content, the use of social media, digital marketing tools, and the implementation of an integrated marketing management model to enhance competitiveness.
The graduation project titled "Strategic Digital Marketing and Customer Acquisition Plan for BOMOHSA North Zone Honduras 2024" aims to develop a digital marketing strategy for customer acquisition for BOMOHSA in the North Zone of Honduras. The research analyzes the current business environment, identifying opportunities and threats, and proposes specific tactics to attract and retain customers through digital channels. A mixed-methods research approach with a descriptive scope and non-experimental design was conducted. The applied techniques include qualitative and quantitative methods to identify the needs and preferences of the company's target audience, allowing for the design of a value proposition aligned with their expectations. The proposal includes the creation of relevant content, the use of social media, digital marketing tools, and the implementation of an integrated marketing management model to enhance competitiveness.
Keywords
Captación de Clientes, Contenido Digital, Estrategia de Marketing, Marketing Digital, Plan de Marketing