Desarrollo de un modelo de negocio y prefactibilidad para la comercialización de soluciones de cultivo hidropónico
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Date
2025-11-17
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Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
Este trabajo tuvo como propósito evaluar la viabilidad de un modelo de negocio para la comercialización de kits de cultivo hidropónico como alternativa sostenible para la producción de alimentos en entornos urbanos y periurbanos de Honduras. El estudio se orientó a determinar la factibilidad técnica, económica y comercial de dicho modelo, buscando fomentar la autosuficiencia alimentaria, la optimización de recursos y la accesibilidad a tecnologías agrícolas innovadoras. Se aplicó una metodología mixta, combinando encuestas estructuradas a potenciales clientes y análisis financiero bajo el enfoque de prefactibilidad. Los resultados evidenciaron un alto interés de la población, especialmente en el segmento doméstico, por soluciones hidropónicas fáciles de usar y accesibles, con el 62,5% dispuesto a adquirir un kit y el 72% interesado en recibir capacitación. Se identificaron factores clave de éxito como la facilidad de instalación, la asistencia técnica y el soporte postventa, así como barreras como el desconocimiento técnico y los costos iniciales. Se concluyó que el modelo de negocio es viable y sostenible. Se recomienda avanzar con el lanzamiento piloto y una expansión gradual, priorizando la educación al consumidor y la mejora continua del producto.
This work aimed to assess the feasibility of a business model for the commercialization of hydroponic cultivation kits as a sustainable alternative for food production in urban and peri-urban areas of Honduras. The study focused on determining the technical, economic, and commercial viability of the proposed model, seeking to promote food self-sufficiency, resource optimization, and accessibility to innovative agricultural technologies. A mixed-methods approach was applied, combining structured surveys of potential customers and financial analysis under a prefeasibility framework. The results showed a high level of interest from the population, particularly in the domestic segment, for easy-to-use and accessible hydroponic solutions, with 62.5% willing to acquire a kit and 72% interested in receiving training. Key success factors were identified, such as ease of installation, technical assistance, and after-sales support, as well as barriers such as lack of technical knowledge and initial costs. It was concluded that the business model is viable and sustainable. It is recommended to move forward with the pilot launch and gradual expansion, prioritizing consumer education and continuous product improvement.
This work aimed to assess the feasibility of a business model for the commercialization of hydroponic cultivation kits as a sustainable alternative for food production in urban and peri-urban areas of Honduras. The study focused on determining the technical, economic, and commercial viability of the proposed model, seeking to promote food self-sufficiency, resource optimization, and accessibility to innovative agricultural technologies. A mixed-methods approach was applied, combining structured surveys of potential customers and financial analysis under a prefeasibility framework. The results showed a high level of interest from the population, particularly in the domestic segment, for easy-to-use and accessible hydroponic solutions, with 62.5% willing to acquire a kit and 72% interested in receiving training. Key success factors were identified, such as ease of installation, technical assistance, and after-sales support, as well as barriers such as lack of technical knowledge and initial costs. It was concluded that the business model is viable and sustainable. It is recommended to move forward with the pilot launch and gradual expansion, prioritizing consumer education and continuous product improvement.
Keywords
agricultura urbana, autosuficiencia alimentaria, hidroponía, modelo de negocio, sostenibilidad