Desarrollo de un modelo de negocios para Midi’s Lunch aplicando un enfoque en la gestión de proyectos
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Date
2025-11-13
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
La presente investigación tiene como objetivo desarrollar un modelo de negocio para MIDI’S Lunch, una propuesta innovadora dentro del sector gastronómico, con un enfoque en la gestión de proyectos como eje estructurador. Se analizan estrategias clave para su implementación, operación y evaluación de resultados, tomando en cuenta aspectos como factibilidad financiera, operativa y comercial que determinan su viabilidad económica. A través de metodologías de investigación aplicadas, se identifican oportunidades de crecimiento en el mercado y se propones estrategias de mercado para mejorar el posicionamiento y competitividad de la empresa. Asimismo, se promueven el fortalecimiento del emprendimiento mediante soluciones eficientes e innovadoras. Los resultados proporcionan un esquema de gestión claro y adaptable, orientado al desarrollo sostenible del negocio, favoreciendo su expansión y consolidación a largo plazo en un entorno dinámico y altamente competitivo.
This research aims to develop a business model for MIDI’S Lunch, an innovative proposal within the gastronomic sector, focusing on project management as a structuring. Key strategies for its implementation. operational and performance evaluación are analyzed, considering financiar, operational, and comercial feasibility criterio that dermine its economic viability evaluation are analyzed, considering financial, operational, and commercial feasibility, crteria that determine its economic viability Through applied research methodologies, growth opportunities in the market are identified and marketing strategies are proposed to improve the company positioning and competitivness. market opportunities are identified, and innovative solutions are proposed to enhance business efficiency. The results provide a clear and adaptable management framework, oriented toward the sustainable development of the business, supporting its expansión and long – term consolidation in a Dynamic and highly competitive environment.
This research aims to develop a business model for MIDI’S Lunch, an innovative proposal within the gastronomic sector, focusing on project management as a structuring. Key strategies for its implementation. operational and performance evaluación are analyzed, considering financiar, operational, and comercial feasibility criterio that dermine its economic viability evaluation are analyzed, considering financial, operational, and commercial feasibility, crteria that determine its economic viability Through applied research methodologies, growth opportunities in the market are identified and marketing strategies are proposed to improve the company positioning and competitivness. market opportunities are identified, and innovative solutions are proposed to enhance business efficiency. The results provide a clear and adaptable management framework, oriented toward the sustainable development of the business, supporting its expansión and long – term consolidation in a Dynamic and highly competitive environment.
Keywords
Estrategia de mercado, Gestión de proyectos, Modelo de negocio