Implementación de Power BI para la inteligencia de negocios organizacional en Grupo IB basado en el modelo TAM
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Date
2026-02-10
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Universidad Tecnológica Centroamericana UNITEC
Abstract
La presente investigación desarrolló la implementación de una solución de inteligencia de negocios basada en Power BI en Grupo IB, orientada a optimizar la gestión de la información y fortalecer la toma de decisiones organizacional. El objetivo fue centralizar y estandarizar la información operativa y gerencial mediante dashboards interactivos, evaluando su aceptación y uso a través del Modelo de Aceptación Tecnológica (TAM). El estudio se abordó desde un enfoque cuantitativo, aplicando encuestas, entrevistas, revisión documental y observación técnica a jefaturas de áreas estratégicas de la organización en Honduras, Nicaragua y Costa Rica. A partir del análisis diagnóstico se identificaron deficiencias en la dispersión de datos, uso de reportes estáticos y ausencia de indicadores formales, lo que permitió definir métricas clave, KPIs y SLAs por departamento, así como diseñar una arquitectura de datos integrada a los sistemas existentes. Los resultados evidenciaron mejoras en la organización, estandarización y accesibilidad de la información, así como una percepción favorable respecto a la utilidad y facilidad de uso de Power BI, influyendo positivamente en su aceptación. Como conclusión principal, la implementación demostró ser viable para mejorar la calidad, rapidez y efectividad del proceso de toma de decisiones, fortaleciendo el uso estratégico de la información a nivel institucional.
This research developed the implementation of a business intelligence solution based on Power BI at Grupo IB, aimed at optimizing information management and strengthening organizational decision-making. The objective was to centralize and standardize operational and managerial information through interactive dashboards, while evaluating user acceptance and usage based on the Technology Acceptance Model (TAM). The study followed a quantitative approach, applying surveys, interviews, documentary review, and technical observation to heads of strategic areas of the organization in Honduras, Nicaragua, and Costa Rica. The diagnostic analysis identified deficiencies related to data dispersion, reliance on static reports, and the absence of formal performance indicators, which led to the definition of key metrics, KPIs, and SLAs by department, as well as the design of a data architecture integrated with existing systems. The results showed improvements in information organization, standardization, and accessibility, along with a favorable user perception regarding the usefulness and ease of use of Power BI, positively influencing its acceptance. As a main conclusion, the implementation proved to be viable for improving the quality, speed, and effectiveness of the organizational decision-making process, strengthening the strategic use of information at the institutional level.
This research developed the implementation of a business intelligence solution based on Power BI at Grupo IB, aimed at optimizing information management and strengthening organizational decision-making. The objective was to centralize and standardize operational and managerial information through interactive dashboards, while evaluating user acceptance and usage based on the Technology Acceptance Model (TAM). The study followed a quantitative approach, applying surveys, interviews, documentary review, and technical observation to heads of strategic areas of the organization in Honduras, Nicaragua, and Costa Rica. The diagnostic analysis identified deficiencies related to data dispersion, reliance on static reports, and the absence of formal performance indicators, which led to the definition of key metrics, KPIs, and SLAs by department, as well as the design of a data architecture integrated with existing systems. The results showed improvements in information organization, standardization, and accessibility, along with a favorable user perception regarding the usefulness and ease of use of Power BI, positively influencing its acceptance. As a main conclusion, the implementation proved to be viable for improving the quality, speed, and effectiveness of the organizational decision-making process, strengthening the strategic use of information at the institutional level.
Keywords
Inteligencia de Negocios, Modelo TAM, Power BI, Toma de Decisiones, Transformación Digital