MODELOS DEL FINANCIAMIENTO COLECTIVO (CROWDFUNDING) COMO INSTRUMENTO FINANCIERO PARA LA CAPTACIÓN DE FONDOS EN LAS ORGANIZACIONES DE SEGUNDO PISO: CASO FUNDACIÓN COVELO
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Date
2025-05-05
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Este trabajo de investigación surge en la necesidad de poder investigar un modelo de financiamiento colectivo (crowdfunding) adecuado para la captación de fondos en la institución de Fundación Covelo. El Crowdfunding también conocido como financiamiento colectivo es un modelo de recaudación de fondos que se basa en la colaboración de un gran número de personas para financiera un proyecto. El proceso ha implicado investigar y evaluar los diferentes modelos de crowdfunding que existen en el mercado, como ser modelo de recompensa, modelo de donación, modelo de préstamo y modelo de inversión, además de ello se realizó la investigación de algunas plataformas disponibles en el mercado con el objetivo de poder llevar acabo algún modelo mediante una plataforma, para Fundación Covelo es muy importante que el modelo a elegir este alineado con los valores fundamentales y objetivos organizativos, esto asegura que la captación de fondos no solo sea efectiva en términos financieros sino que también refuerce la misión y la visión de la fundación. Durante el proceso de investigación se diseñaron y se emplearon instrumentos que perimieron identificar el modelo por el cual los clientes estarían dispuestos a participar, es por ello por lo que se realizó un plan de implementación del modelo seleccionado por la mayor parte de los clientes.
This research work arises from the need to investigate a crowdfunding model suitable for fundraising in the institution of Foundation Covelo. Crowdfunding, also known as collective financing, is a fundraising model based on the collaboration of a large number of people to finance a project. The process has involved researching and evaluating the different crowdfunding models that exist in the market, such as reward model, donation model, loan model and investment model, in addition to this, research was conducted on some platforms available in the market with the aim of being able to carry out some model through a platform, for Covelo Foundation it is very important that the model to choose is aligned with the core values and organizational objectives, this ensures that fundraising is not only effective in financial terms but also reinforces the mission and vision of the foundation. During the research process, instruments were designed and used to identify the model for which clients would be willing to participate, and an implementation plan was developed for the model selected by most of the clients.
This research work arises from the need to investigate a crowdfunding model suitable for fundraising in the institution of Foundation Covelo. Crowdfunding, also known as collective financing, is a fundraising model based on the collaboration of a large number of people to finance a project. The process has involved researching and evaluating the different crowdfunding models that exist in the market, such as reward model, donation model, loan model and investment model, in addition to this, research was conducted on some platforms available in the market with the aim of being able to carry out some model through a platform, for Covelo Foundation it is very important that the model to choose is aligned with the core values and organizational objectives, this ensures that fundraising is not only effective in financial terms but also reinforces the mission and vision of the foundation. During the research process, instruments were designed and used to identify the model for which clients would be willing to participate, and an implementation plan was developed for the model selected by most of the clients.
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