Implentación de prácticas sostenibles en el desarrollo de eventos sociales en villa EDELWEISS, TEGUCIGALPA, HONDURAS
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Date
2025-11-14
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
El presente proyecto tuvo como objetivo identificar y evaluar las líneas de sostenibilidad más efectivas para Villa Edelweiss, así como diseñar una guía de prácticas sostenibles aplicables a corto plazo para la gestión de eventos en la villa. Se analizaron las prácticas sostenibles que mejor se adaptaran a la empresa, así como los recursos humanos y físicos necesarios para el desarrollo del proyecto. Se utilizaron entrevistas, encuestas y observaciones. Se analizó la información de 384 encuestados, 4 empresas competidoras y 5 clientes que ya habían realizado eventos en la villa. El análisis demostró la necesidad y aceptación de las medidas sostenibles en los eventos de Villa Edelweiss. En el apartado de aplicabilidad, se desarrolló la planificación del proyecto, el estudio técnico, un plan de marketing, el desarrollo de la guía y capacitaciones, y la evaluación y mejora continua. La gestión del cronograma y costos generó un presupuesto de 327,069.38 lempiras. Se presentaron dos escenarios usando indicadores financieros: un escenario optimista con un periodo de retorno de la inversión de 2 años y 23 días, y una TIR positiva de 22%; y un escenario negativo, donde se proyectaron menos eventos por periodo, resultando en un periodo de retorno de inversión de 3 años y 42 días y una TIR negativa de 2%. Esto demostró que la cantidad de eventos es clave para la aceptación y rentabilidad del proyecto.
The objective of this project was to identify and evaluate the most effective sustainability lines for Villa Edelweiss, as well as to design a guide of sustainable practices applicable in the short term for event management at the villa. Sustainable practices that best suited the company were analyzed, along with the human and physical resources necessary for the development of the project. Interviews, surveys, and observations. Information from 384 respondents, 4 competing companies, and 5 clients who had already held events at the villa was analyzed. The analysis demonstrated the need for and acceptance of sustainable measures in events at Villa Edelweiss. In the applicability section, project planning, technical study, a marketing plan, the development of the guide and training, and continuous evaluation and improvement were developed. Schedule and cost management generated a budget of 327,069.38 lempiras. Two scenarios were presented using financial indicators: an optimistic scenario with a return on investment period of 2 years and 23 days, and a positive IRR of 22%; and a negative scenario, where fewer events per period were projected, resulting in a return on investment period of 3 years and 42 days and a negative IRR of 2%. This demonstrated that the number of events is key to the acceptance and profitability of the project.
The objective of this project was to identify and evaluate the most effective sustainability lines for Villa Edelweiss, as well as to design a guide of sustainable practices applicable in the short term for event management at the villa. Sustainable practices that best suited the company were analyzed, along with the human and physical resources necessary for the development of the project. Interviews, surveys, and observations. Information from 384 respondents, 4 competing companies, and 5 clients who had already held events at the villa was analyzed. The analysis demonstrated the need for and acceptance of sustainable measures in events at Villa Edelweiss. In the applicability section, project planning, technical study, a marketing plan, the development of the guide and training, and continuous evaluation and improvement were developed. Schedule and cost management generated a budget of 327,069.38 lempiras. Two scenarios were presented using financial indicators: an optimistic scenario with a return on investment period of 2 years and 23 days, and a positive IRR of 22%; and a negative scenario, where fewer events per period were projected, resulting in a return on investment period of 3 years and 42 days and a negative IRR of 2%. This demonstrated that the number of events is key to the acceptance and profitability of the project.
Keywords
energía solar, eventos sostenibles, gestión de residuos, practicas sostenibles, sostenibilidad