Estudio de factibilidad para la expansión de ferretería valle en col. Nueva Suyapa, en Tegucigalpa
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Date
2025-05-26
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Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
La presente investigación tiene como propósito presentar los resultados del estudio de factibilidad para la expansión de Ferretería Valle en la Colonia Nueva Suyapa, en Tegucigalpa. La Ferretería Valle, con una trayectoria consolidada en el mercado, busca aprovechar el crecimiento demográfico y urbanístico reciente en esta zona para satisfacer la demanda insatisfecha de productos y servicios de construcción. El estudio de factibilidad aborda los aspectos económicos, demográficos y competitivos de la Colonia Nueva Suyapa, además de evaluar la capacidad operativa y financiera de la ferretería para determinar si la expansión es viable. La investigación utiliza un enfoque mixto, combinando análisis cuantitativos y cualitativos. Se aplicaron 243 encuestas para la recolección de información de mercado. Se definió la localización óptima a través de un estudio técnico. Los resultados demuestran que la expansión de la Ferretería Valle podría cubrir y satisfacer las necesidades de los residentes y constructores locales. El análisis técnico y operativo sugiere que la ferretería cuenta con la capacidad para adaptarse a las nuevas condiciones del mercado. Sin embargo, el estudio financiero indica que la inversión requerida para la expansión es considerable, y se deben considerar aspectos como costos operativos y retorno de inversión para asegurar la viabilidad del proyecto.
The purpose of this research is to present the results of the feasibility study for the expansion of hardware store in the Col. Nueva Suyapa, in Tegucigalpa. hardware store Valle, with a consolidated history in the market, seeks to take advantage of the recent demographic and urban growth in this area to satisfy the unsatisfied demand for construction products and services. The feasibility study addresses the economic, demographic and competitive aspects of the Nueva Suyapa Colony, in addition to evaluating the operational and financial capacity of the hardware store to determine if the expansion is viable. The research uses a mixed approach, combining quantitative and qualitative analyses. 243 surveys were applied to collect market information. The optimal location was defined through a technical study. The results demonstrate that the expansion of hardware store Valle could meet and satisfy the needs of local residents and builders. The technical and operational analysis suggests that the hardware store has the capacity to adapt to new market conditions. However, the financial study indicates that the investment required for the expansion is considerable, and aspects such as operating costs and return on investment must be considered to ensure the viability of the project.
The purpose of this research is to present the results of the feasibility study for the expansion of hardware store in the Col. Nueva Suyapa, in Tegucigalpa. hardware store Valle, with a consolidated history in the market, seeks to take advantage of the recent demographic and urban growth in this area to satisfy the unsatisfied demand for construction products and services. The feasibility study addresses the economic, demographic and competitive aspects of the Nueva Suyapa Colony, in addition to evaluating the operational and financial capacity of the hardware store to determine if the expansion is viable. The research uses a mixed approach, combining quantitative and qualitative analyses. 243 surveys were applied to collect market information. The optimal location was defined through a technical study. The results demonstrate that the expansion of hardware store Valle could meet and satisfy the needs of local residents and builders. The technical and operational analysis suggests that the hardware store has the capacity to adapt to new market conditions. However, the financial study indicates that the investment required for the expansion is considerable, and aspects such as operating costs and return on investment must be considered to ensure the viability of the project.
Keywords
Estudio de factibilidad, Plan de inversión, Estudio financiero