Diagnóstico y propuesta de optimización de la digitalización en la gestión de procesos en la empresa Mega Precios, bajo el enfoque del PMI®
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Date
2025-11-17
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Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
La presente tesis aborda el proceso de transformación digital en la empresa Mega Precios, una empresa mediana en Honduras, con el objetivo de optimizar la gestión de procesos operativos y fortalecer su capacidad de adaptación en un entorno competitivo y cambiante. A partir de un diagnóstico organizacional que incluyó encuestas cuantitativas y cualitativas, así como un análisis FODA cruzado, se identificaron debilidades en los sistemas actuales, oportunidades de mejora tecnológica y barreras culturales para el cambio. En respuesta, se propone la creación de una Oficina de Gestión del Cambio, la cual liderará la implementación progresiva de herramientas digitales como SAP, estrategias de capacitación continua y rediseño de procesos bajo metodologías ágiles. La propuesta incorpora un plan estratégico, presupuesto estimado y cronograma de ejecución, todo alineado con el enfoque del Project Management Institute (PMI) y buenas prácticas organizacionales. Se espera que esta iniciativa no solo modernice los procesos internos de Mega Precios, sino que también promueva una cultura de mejora continua y resiliencia organizacional, consolidando a la empresa como un actor más eficiente, ágil y competitivo en el mercado nacional.
This thesis addresses the digital transformation process at Mega Precios, a medium-sized company in Honduras, aiming to optimize operational process management and strengthen its ability to adapt in a competitive and evolving environment. Based on an organizational diagnosis that included both quantitative and qualitative surveys, as well as a SWOT cross-analysis, weaknesses in current systems, opportunities for technological improvement, and cultural barriers to change were identified. In response, the creation of a Change Management Office is proposed to lead the progressive implementation of digital tools such as SAP, continuous training strategies, and process redesign using agile methodologies. The proposal includes a strategic plan, estimated budget, and implementation timeline, all aligned with the Project Management Institute (PMI) framework and organizational best practices. This initiative is expected not only to modernize Mega Precios’ internal processes but also to foster a culture of continuous improvement and organizational resilience, positioning the company as a more efficient, agile, and competitive player in the national market.
This thesis addresses the digital transformation process at Mega Precios, a medium-sized company in Honduras, aiming to optimize operational process management and strengthen its ability to adapt in a competitive and evolving environment. Based on an organizational diagnosis that included both quantitative and qualitative surveys, as well as a SWOT cross-analysis, weaknesses in current systems, opportunities for technological improvement, and cultural barriers to change were identified. In response, the creation of a Change Management Office is proposed to lead the progressive implementation of digital tools such as SAP, continuous training strategies, and process redesign using agile methodologies. The proposal includes a strategic plan, estimated budget, and implementation timeline, all aligned with the Project Management Institute (PMI) framework and organizational best practices. This initiative is expected not only to modernize Mega Precios’ internal processes but also to foster a culture of continuous improvement and organizational resilience, positioning the company as a more efficient, agile, and competitive player in the national market.
Keywords
automatización, digitalización, eficiencia operativa, gestión de procesos, PMI