Retos y barreras en la adopción de la transformación digital en Mipymes del sector comercial: un estudio de caso en el centro comercial ALTARA, San Pedro Sula, Cortés, Honduras, durante 2025
Loading...
Date
2026-02-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
La presente investigación titulada retos y barreras en la adopción de la transformación digital en MiPymes del sector comercial: un estudio de caso en el Centro Comercial Altara, San Pedro Sula, Cortés, Honduras, durante 2025, cuyo objetivo principal es identificar los principales retos y barreras que enfrentan las MiPymes ubicadas en el Centro Comercias Altara, en San Pedro Sula (S), para la adopción de tecnologías digitales (R) en una muestra de 30 MiPymes (A), y analizar el impacto en indicadores de desempeño como ventas atención al cliente (M) durante el tercer trimestre del año 2025 (T). La metodología utilizada tiene un enfoque cuantitativo, alcance descriptivo y un diseño no experimental de tipo transversal, con una población de 59 MiPymes cuya muestra seleccionada fue de 30, aplicando un instrumento de tipo escala Likert. Los resultados determinaron una alta valoración de la adopción de tecnologías digitales con medias superiores a 4.5 en herramientas como facturación, comercio electrónico, inventarios y redes sociales; no hubo evidencia estadística significativa entre la adopción tecnológica y el desempeño empresarial, mientras que las barreras identificadas fueron las limitaciones financieras y resistencia al cambio.
This research, entitled "Challenges and Barriers to the Adoption of Digital Transformation in SMEs in the Commercial Sector: A Case Study in the Altara Shopping Center, San Pedro Sula, Cortés, Honduras, during 2025," aims to identify the main challenges and barriers faced by SMEs located in the Altara Shopping Center in San Pedro Sula (S) in adopting digital technologies (R) in a sample of 30 SMEs (A), and to analyze the impact on performance indicators such as sales and customer service (M) during the third quarter of 2025 (T). The methodology employed has a quantitative approach, a descriptive scope, and a non-experimental, cross-sectional design. The population consisted of 59 SMEs, from which a sample of 30 was selected, using a Likert scale instrument. The results determined a high valuation of the adoption of digital technologies with averages above 4.5 in tools such as invoicing, e-commerce, inventory and social networks; there was no statistically significant evidence between technological adoption and business performance, while the barriers identified were financial limitations and resistance to change.
This research, entitled "Challenges and Barriers to the Adoption of Digital Transformation in SMEs in the Commercial Sector: A Case Study in the Altara Shopping Center, San Pedro Sula, Cortés, Honduras, during 2025," aims to identify the main challenges and barriers faced by SMEs located in the Altara Shopping Center in San Pedro Sula (S) in adopting digital technologies (R) in a sample of 30 SMEs (A), and to analyze the impact on performance indicators such as sales and customer service (M) during the third quarter of 2025 (T). The methodology employed has a quantitative approach, a descriptive scope, and a non-experimental, cross-sectional design. The population consisted of 59 SMEs, from which a sample of 30 was selected, using a Likert scale instrument. The results determined a high valuation of the adoption of digital technologies with averages above 4.5 in tools such as invoicing, e-commerce, inventory and social networks; there was no statistically significant evidence between technological adoption and business performance, while the barriers identified were financial limitations and resistance to change.
Keywords
Adopción tecnológica, MiPymes, Retos y barreras, Sector comercial, Transformación digital